Will your marketing ideas from last year work this year? Possibly, but you need to step up your marketing strategies for 2022 to survive the cutthroat competition in the real estate industry.
The real estate market is anything but predictable, so it’s reasonable to suspect whether last year’s marketing strategies will work out well for you? There’s no simple answer to that, but it depends on the type of real estate market you target. Of course, the old tricks might work, but you need to stay up to speed with the competition, or else you could lose clients. You can check out Digitalspotlight.com to know more about their digital marketing services. Here are some clever marketing strategies to promote your real estate blog in 2022.
Set up chatbots on your website
If you haven’t done this already, it’s high time you set up a chatbot on your real estate website. It’s one of the latest trends in marketing and can be super beneficial for your business. A chatbot is a computer program that can mimic human conversation. You can use it to provide customer service, answer common questions or even promote your products and services.
Chatbots are becoming more popular every passing day, and there’s a good reason for that – they work! Chatbots have a 44% higher response rate than emails and an impressive conversion rate of 67%. So if you want to stay ahead of the competition, you need to set up a chatbot on your website.
Introduce drone videography
What makes a real estate ad stand out? It’s all about how you present information to your audience. Most real estate agents and companies are still using conventional ways like text and images to market their services. You need to do some out-of-the-box thinking to get ahead of the curve.
Drone videography is an emerging trend that you should consider incorporating into your marketing strategy. You can use this type of videography to create stunning aerial videos of properties, and it’s a great way to showcase the property in a unique and attention-grabbing way. A cinematic feel in your blog would be a breath of fresh air for the audience!
Kick your online presence up a notch
In today’s digital world, it’s essential to have a solid online presence. If you want to promote your real estate blog, you need to ensure that your website and social media channels are up to par.
Your website should be well-designed, easy to navigate, and mobile-friendly, as most people now browse the internet using their phones. The content on your website should be fresh and relevant to your target audience. Consider hiring an SEO specialist to help you optimize your website to rank higher on Google search results and get more traffic. The more visitors you’ll get on your website, the more sales you’ll make – the Math checks out.
As for social media, you need to be active on the platforms where your target audience is hanging out. Post relevant and engaging content regularly to get people interested in what you have to say. The best way to do that is by using creative real estate flyer templates that make your posts stand out! Make sure to link your website.
Create a YouTube channel to promote your brand
While social media is a nifty tool to build an organic audience for your blog, nothing beats the largest video streaming platform on the planet – YouTube! People today are too lazy to wade through walls of text, and they prefer quick snackable content like short videos. Statistics show that 54% of consumers want to see video content from their preferred brands.
YouTube is a powerful marketing tool and a Marketing strategies for 2022 that you can use to promote your real estate blog. You can use it to create engaging videos about the latest trends in the industry, do property tours, or even give tips and advice. It’s a great way to build your brand and get more leads. Remember to use creative real estate video ideas to make your videos stand out from the rest. You can also run ads on YouTube to reach a wider audience.
You could also consider pairing up with a well-established real-estate brand with a strong presence on YouTube and paying them to promote your brand. Or you could make a guest appearance on their YouTube channel, getting instant exposure to their large audience and helping you build your brand quickly.
Some final thoughts
While social media, drone videography, and SEO can help you build your brand and audience from scratch, they aren’t enough to keep the ball rolling. Social media marketing requires constantly engaging with your audience, so make sure when you post a video on YouTube or an article on your blog, you entertain the comments and feedback from the audience.
You could also try other marketing avenues like email marketing or even print marketing. The key is to experiment with different strategies and see what works best for you. There is no one-size-fits-all solution for promoting your blog. From personal experience, my real estate blog skyrocketed in organic traffic when I used this flyer maker to promote my real estate brand.