Pewdiepie Net Worth, Early Life, Career

Pewdiepie Net Worth

Pewdiepie has amassed a huge net worth estimated to be around $45 million, with over 110 million subscribers on YouTube.

Pewdiepie, whose real name is Felix Kjellberg, is one of the most popular and influential YouTube stars and content creators. He has built an online empire centered around his comedic, engaging gaming videos and commentary. However, Pewdiepie has also used his powerful platform for charity fundraising campaigns.

Pewdiepie Net Worth

Pewdiepie’s massive popularity on YouTube has allowed him to accumulate a significant net worth of $45 million as of 2024.

A considerable portion of Pewdiepie’s net worth comes from his YouTube revenue. According to some reports, Pewdiepie made $15.5 million in 2018 solely from his YouTube ad revenue and sponsorship deals. At one point, he earned $3.5 million a year from YouTube.

Pewdiepie Net Worth

Pewdiepie also likely earned a substantial income from his premium show and merchandise sales. Additionally, his investments and ownership stakes in Tsuki and DLive have added to his overall net worth.

Forbes listed Pewdiepie as one of the highest-paid YouTube stars in recent years. However, he has dropped on the list as other younger YouTube stars take over in earnings.

Early Life and Education

Pewdiepie was born on October 24, 1989, in Gothenburg, Sweden. His father was a corporate executive, and his mother was the company’s CIO. Pewdiepie has one older sister.

As a child, Pewdiepie was interested in art and video games. He went to Göteborgs Högre Samskola High School, where he often skipped classes to play video games at internet cafes with his friends.

After high school, Pewdiepie went on to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology. Still, he dropped out in 2011 to focus full-time on his YouTube career.

Career Beginnings on YouTube

Pewdiepie started his YouTube channel in 2010 while still a student. He started off creating and uploading gaming playthrough videos of horror and action video games.

Some of Pewdiepie’s earliest popular video series were his playthroughs of Amnesia: The Dark Descent and Amnesia: Justine. As his channel grew, he expanded beyond horror games to all genres of games.

Pewdiepie’s channel saw rapid growth in subscribers and views. Just one year after launching his channel, he hit 1 million subscribers. In 2013, his channel became the most subscribed YouTube channel. Pewdiepie’s videos combined humor, engaging commentary, profanity, and occasional controversy, which helped fuel his popularity.

Sources of Income

Most of Pewdiepie’s earnings come from the YouTube ads that run on his videos. As one of the most viewed YouTube channels, Pewdiepie earns significant net worth from YouTube’s ad revenue sharing program. At his peak, his annual YouTube earnings were $15 million.

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Pewdiepie’s other primary source of income is sponsorships and promotional deals with brands. He has partnered with and created branded content for companies like Gfuel Energy Drink, Razer, and NordVPN. The sponsorship deals are rumored to pay Pewdiepie over $100,000 per video.

Pewdiepie brings in additional revenue from sales of his merchandise, which he offers through his Represent online store. The merchandise features Pewdiepie’s logo and popular catchphrases on items like t-shirts, hoodies, mugs, and accessories.

YouTube Red show Scare Pewdiepie allowed Pewdiepie to earn money through YouTube’s premium subscription service. He likely received substantial income for being the star and executive producer.

Salary and Earnings

Pewdiepie earns an impressive income from his videos, partnerships, and other business ventures. He earned $15.5 million in 2018 purely from his YouTube ad revenue and sponsorship deals. That was his peak annual income so far.

At one point during his initial rise to YouTube fame, Pewdiepie was earning a salary of around $12 million a year from his channel. Some estimates placed his earnings as high as $14 million annually during his most famous years.

Pewdiepie Net Worth

Forbes listed Pewdiepie as the top-earning YouTube star in 2016, reporting his annual income as $15 million that year. At the time, his reported YouTube salary eclipsed other top YouTubers.

While his income has fluctuated year-to-year, Pewdiepie continues to earn handsomely from his sponsored YouTube content. He makes a reported $3 million a month or $36 million a year from YouTube as of 2022.

Business Ventures

As Pewdiepie’s online fame skyrocketed, he leveraged his influencer status to pursue business deals and partnerships.

In 2014, Pewdiepie partnered with Maker Studios, a prominent YouTube network acquired by Disney. However, Disney and Pewdiepie parted ways in 2017 after some of Pewdiepie’s video content sparked controversy.

Pewdiepie has earned income through brand deals, sponsorships, and endorsements with major brands like Mountain Dew and Gillette. He also makes money through YouTube’s AdSense program on his videos.

Pewdiepie expanded his business by selling merchandise through his Represent online store. He also launched his own premium YouTube Red show, Scare Pewdiepie, in 2016.

In 2019, Pewdiepie started a gaming live-streaming exclusive partnership with DLive. He co-founded Tsuki, a digital multichannel network, the same year.

Success and Achievement

Pewdiepie has amassed over 110 million subscribers through his comedic, profanity-laced gaming videos and commentary. His engaging style helped him become the first individual YouTube creator to hit 50 million and 100 million subscribers.

Pewdiepie had the most viewed channel on YouTube, reaching over 14 billion views. He topped Forbes’ list of highest-paid YouTube stars in 2015 and 2016, earning $15 million both years. Pewdiepie has expanded his influence into books, merchandise, sponsors, and other business deals. He also launched the popular YouTube Red show Scare Pewdiepie, which ran for 2 seasons.

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However, Pewdiepie remains an influential figure. He has achieved significant milestones like raising $1.3 million for charity through his Save the Children campaign.

Personal Life

Pewdiepie has been in a relationship with Marzia Bisognin since 2011. Bisognin runs her own YouTube channel and is an entrepreneur selling products through her online store. Pewdiepie and Marzia got married in 2019 at a ceremony in London.

Bisognin is an Italian internet personality and entrepreneur who runs her own YouTube channel and online store selling products like home decor and jewelry. She has appeared in some of Pewdiepie’s videos over the years.

Pewdiepie and Marzia live together along with their two pet pugs, Edgar and Maya. In 2018, Pewdiepie proposed to Marzia in Japan. The two got married in August 2019 at a small ceremony in London, surrounded by close friends and family.


Pewdiepie has also been involved in some philanthropic endeavors over the years. In 2016, Pewdiepie led a fundraising campaign for Save the Children. He visited rural India and Uganda to observe Save the Children’s programs firsthand. Pewdiepie also made donation drives for these programs on his social media to encourage his followers to contribute. Through these efforts, he helped raise over $1.3 million for Save the Children.

Pewdiepie has also been involved with RED, an organization working to fight AIDS. He has promoted World AIDS Day and RED on his platform to spread awareness.

Additionally, Pewdiepie has offered proceeds from his merchandise sales to various charities, including the World Wildlife Fund. However, he also donated $250,000 to the Equal Justice Initiative following the death of George Floyd.

FAQs on Pewdiepie Net Worth

How did Pewdiepie get famous?

Pewdiepie gained a massive following on YouTube by posting entertaining gaming videos and commentary. His humorous reactions and unique style helped his channel grow exponentially in popularity in the early 2010s.

What is Pewdiepie’s real name?

Pewdiepie’s real name is Felix Arvid Ulf Kjellberg. He was born in Gothenburg, Sweden.

Why did Disney cut ties with Pewdiepie?

Disney’s Maker Studios ended its partnership with Pewdiepie in 2017 after some controversial videos with anti-Semitic jokes were highlighted. The backlash and negative press led Disney to distance itself.

Is Pewdiepie married?

Pewdiepie married his longtime girlfriend, Marzia Bisognin, in August 2019 in a private ceremony in London. The two had been dating since 2011 before getting engaged in 2018.

Bottom Line

Pewdiepie has become one of the internet’s biggest stars, with an estimated net worth of around $45 million. His comedic, engaging content has earned him an impressively large and loyal fanbase.

Even as YouTube evolves, Pewdiepie remains one of the platform’s most recognizable and influential creators. His success story serves as an inspiration for many aspiring online content creators.